Brand Strategy.

CLIENT: FREEDOM CO.

IMAGERY

Glowing natural light, warm, summery, candid imagery and video featuring people wearing colours from the Freedom Co. palette, wandering and enjoying nature.

collateral

Use of terracotta and warm tones paired with off-white to create a minimalist yet warm and approachable vibe.

SOCIAL MEDIA

COLOUR PALETTE

brand notes

The branding for Freedom Co. sings with vitality and happy energy. It's built on a combination of glowing imagery, Moroccan inspired warm colours, and a youthful yet sophisticated typeface. It is fun, and comforting to those in a vulnerable headspace. However it is tied down with a professional vibe which we have achieved through sans serif supporting fonts, minimalist layout and multi-media elements that could not be achieved without investment. Including video, photography and animation in your branding demonstrates to your target audience that you are willing to invest in your business and ultimately your clients.

KEY WORDS

Warm, natural, human, clean, simple, modern

Palmer Lake, Jen Wagner Co., 2020

COPYRIGHT HOLII & ASH 2020