Lonely Shore

CLIENT Lonely Shore

Lonely Shore is a small batch Pinot Noir label based in Denmark, Western Australia. We wanted a modern, laid back vibe that would have strong shelf appeal. In a saturated market we needed this boutique wine to stand out. The name was inspired by Liam’s Grandmother who had a novel of the same name. This combined with Liam’s love of surfing and the ocean provided imagery ideas for the label. We approached Russell Ord, a photographer from Margaret River to collaborate and decided one of his images would be the only thing we wanted on the front.