Brand Strategy.

CLIENT: NU•FORM

ANIMATED LOGOS

This branding concept for Nu•form includes two logos. A full length logo with a semi circle shape and a monogram N with the same shape. Both feature a classic sans serif typeface - Helvetica Neue. A stacked option could also be developed.

We envision these logos to have animated versions as seen here and in the example with a rotating semi circle shape above. This is a metaphorical interpretation of the business name 'Nu' 'form'. The shapes morph from one form into another. We see these being used on your website and social media. The animation could loop or run through once becoming static. The static versions would be used in print. There are options for the N. to be printed with black foil in a solid state, or outlined.

imagery

collateral

IMAGES REPRESENTING ABSTRACT FORMS IN NATURE

AND ARCHITECTURE

DEBOSSED CONCRETE SIGNAGE

limestone

BLACK FOIL

concrete

stone

FONTS

CLASSIC SANS SERIF

SWISS DESIGNED FONT

1957, Max Miedinger, Haas Type Foundry

brand notes

This concept for Nu•form is minimalist, modern and clean, while also being warm and approachable. The textural elements add richness to the overall vibe and the shapes in the imagery help convey an organic element. The colour palette is monochrome and warm greys, which were inspired by materials used in construction. It's a luxury brand which would attract a high end client who appreciates aesthetic.

KEY WORDS

Contemporary, minimal, modernist

PRINTING & COLLATERAL

The vision for Nu•form includes high quality printing using thick textured white stock with a deep blind deboss, letterpress or black foil. Potential signage in the future could also have a deboss to create consistency. Options include concrete or acrylic with letters or the symbol cut out. The effect can be created digitally using Photoshop on your website if preferred.

COPYRIGHT 2020 HOLII & ASH